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The web site secure.mapfreflorida.com states the following, "View or change an existing Personal Auto quote." We noticed that the webpage also stated " MAPFRES REVENUES EXCEEDED 25 BILLION EUROS 7." It also said "5 AND ITS RECURRING RESULT INCREASED BY 9. 6, TO 942 MILLION EUROS. MAPFRE PARTNERS WITH REALMADRID FOUNDATION TO CREATE SOCCER AND ACHIEVEMENT ACADEMY AT WORCESTER PUBLIC SCHOOL. MAPFRE INCREASES BY 13 ITS REVENUES 13,141 MILLION EUROS AND BY 10. 2 ITS RECURRING RESULTS 510 MILLION EUROS IN THE FIRST HALF." The header had Florida car insurance as the highest ranking optimized keyword. This keyword is followed by Miami car insurance, Orlando Car Insurance, and Jacksonville car insurance which isn't as urgent as Florida car insurance. The other words secure.mapfreflorida.com used was Tampa car insurance. Florida auto insurance is included but will not be seen by search parsers.